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So why do we keep saying this? Because its true. pH neutral cleaning is the safest way to keep your home clean. At NEU our philosophy is different - we believe you can offer great cleaning performance while using cleaners which have no harsh raw chemicals. What about "green" and "plant based" cleaners? These feel-good marketing terms don't ensure the cleaners are actually safer for you. We think its better to clean with products that are safe for you and your family in addition to a low environmental impact.